vinojoyLABS is a wine strategy laboratory built for an industry that knows the old models no longer work — and is ready to move forward. We challenge conventional thinking around how wine is sold, taught, and positioned in international markets — using structured frameworks to rethink sales strategy, training, and market execution.
let's help your wine travel in style.
let's help your wine travel in style.
VINOJOY SOLUTIONS 2026
SALES TOOLKITS
A must-have for any winery serious about exportPractical, export-ready document your distributors and sales teams will use to present your wines clearly, consistently, and convincingly.
Sales reps get clear sales arguments for each channel (hospitality, retail, consumers). You gain clarity for a smoother sell in, control over how your wine shows up abroad and consistency across markets & partners.
sales upskilling
Adapt to the new wine reality through a refresherModule-based, 20-hour training (virtual or in person) for sales teams: effective communication, digital leverage, organisation excellence, account management, wine trends (includes strategic sales toolkit development).
Your team will walk away with practical tips, plug-and-play templates, guidelines as well as a better understanding of the global wine context.
If more accountability & traction is what you needSALES TEAM MENTORING
A 6-month mentoring. It includes strategic sales toolkit development & sales upskilling programme delivery.
LED WITH PASSION & EXPERTISE
Hi, my name is Victoria.
With a background in corporate wine and over a decade in the European wine trade (UK, Spain, Ireland & Scandinavia), I bridge deep wine knowledge (DipWSET, SWS) with sharp commercial and marketing insight. My experience spans brand creation, education, and sales enablement for global & boutique brands, giving me the rare ability to translate complex wine stories into clear, compelling, sales-ready materials.
My mission is simple: help wineries sell more with a stronger value proposition. This purpose led me to create Vinojoy, where I support wineries in selling more effectively through strategic sales toolkits and sales upskilling.
Contact Us
Interested in working together? Fill out some info and we will be in touch shortly. We can’t wait to hear from you! Alternatively, book a slot directly on Calendly via the link above (Get in touch).