LED WITH PASSION & EXPERTISE
Hello!Hi, my name is Victoria.
With a background in corporate wine and over a decade in the European wine trade (UK, Spain, Ireland & Scandinavia), I bridge deep wine knowledge (DipWSET, SWS) with sharp commercial and marketing insight. My experience spans brand creation, education, and sales enablement for global & boutique brands, giving me the rare ability to translate complex wine stories into clear, compelling, sales-ready materials.
My mission is simple: help wineries sell more with a stronger value proposition. This purpose led me to create Vinojoy, where I support wineries in selling more effectively through strategic sales toolkits and sales upskilling.
WHY COLLABORATE WITH VINOJOY
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in free & monopoly markets: Spain, UK, Ireland, Sweden, Finland, Norway.
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brand launch, influencer management, event design, digital campaigns for global brands.
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Sales optimisation and sales training.
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DipWSET & SWS-certified
Led liquid development for export markets, incl. monopoly tenders.
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Over 1000 trainings delivered: formal wine education (WSET) & ad hoc for corporate stakeholders , on-& off-trade, consumers, etc.
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Spanish, Catalan, English, Russian, Ukrainian, German, French.