EXPLORE THE SOLUTIONS THAT VINOJOY OFFERS

Vinojoy focuses on 3 main services for wineries who take their sales & export strategy very seriously: tailored & strategic sales toolkits, sales team upskilling and sales team mentoring.

The wine world is evolving, are you evolving with it?

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THERe are 3 ways to work with vinojoy

  • A must-have modern tool for any winery serious about export

    Practical, export-ready document your distributors and sales teams will use to present your wines clearly, consistently, and convincingly.

    Sales reps get clear sales arguments for each channel (hospitality, retail, consumers). You gain clarity for a smoother sell in, control over how your wine shows up abroad and consistency across markets & partners.

  • Adapt to the new wine reality through a refresher training

    Module-based, 20-hour training (virtual or in person) for sales teams: effective communication, digital leverage, organisation excellence, account management, wine trends (includes strategic sales toolkit development).

    Your team will walk away with practical tips, plug-and-play templates, guidelines as well as a better understanding of the global wine context.

  • If more accountability & traction is what you need.

    A 6-month mentoring. It includes strategic sales toolkit development & sales upskilling programme delivery.

ROOTED IN EXPORT REALITY

Your wines get reduced to price alone.

Slow rotation.

Low revenue, low margins.

Lost listings.

Export markets are noisy & tough.

Distributors manage hundreds of producers.

Your brand gets lost.

example of a sales toolkit one-pager

The deliverable is an editable document that you can send to your distributors - it’s ready to use.

THE VINOJOY METHOD

FOR THE SALES TOOLKIT

2. brand & region audit

Benchmark & research.

1. Winery questionnaire

To understand the soul and ambition of your project, as well as your needs.

3. Industry check-in

With marketeers, distributors, somms, communicators, etc.

6. first draft DELIVERY

One round of amends.

4. Tasting

For a holistic view of the producer.

7. final toolkit delivery

Training & presentation to your sales team or key partner.

5. Sales Arguments Design

Translating your projects story and your wines into sales arguments that convert.

  • "It helped our sales team to have stronger conversations getting ultimately more listings and incremental sales."

    Fredrik Stengård

    Head of Sales Pernod Ricard Nordics

  • “Vicky has a rare ability to distil what truly makes a winery different and turn it into a practical toolkit that buyers actually use.”

    José Manuel Benéitez, owner & winemaker, El Hato & El Garabato, Spain

  • "The toolkit (affectionately known as “the wine bible”) has been an invaluable resource for us, helping to sell wines across all our channels, it’s become our go-to asset. “

    Malin Ivarsson, Sales Manager National Sales Centre, Carlsberg Sweden